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The future of communication starts here...

Allan

Allan

Digital Art Director

A bachelor, graduate of Fine Arts, major in advertising who create and explores the tensions that grow a productive and highly motivated person with a broad scope of skills that incorporate in printing graphics, interactive animations, motion graphics, 3D objects, web designing/development and also online social media.

Welcome to my page

Award-winning digital art director whose background includes acclaimed work on global campaigns for leading brands. A reliable, responsible, energetic and flexible team leader, which understands the capacity of each individual. A team leader who gives passion and focus on his work.

My Mission

To provide high quality service that combine with value and creativity, while creating a design while building a successful relationship with the clients.

My Ojective

To explore, experience the global competence and share my knowledge to the company. To develop and discover new techniques and designs as an additional skills facing new challenge in the business industry.

Summary

  • Work Experience

    • Assisting the Creative Director in overseeing all of the visual design work and projects.
    • Responsible for the design and execution of web content and campaigns. May include typography, logo and icon design, home pages, interactive components, UX, banners, product landing pages, emails, online marketing, video integration and site enhancements.
    • Creating briefs and presentations to communicate a vision for a project to clients and staff.
    • Presenting, defending and advocating for design concepts along with the Creative Director.
    • Develop identity and collateral for brand-expanding initiatives.
    • Communicate and coordinate with internal clients, graphic designers, copywriters, developers/programmers and outside vendors to ensure the success of the visual brand message and the technical and performance specifications for a customer-friendly user experience.
    • Manage workflow and project timelines for the web design projects.
    • Manage, understanding and ability to work on websites with the knowledge of HTML, CSS & responsive wordpress theme and plugins.
    • Concept and execute sitemaps and wireframes that clearly define the architecture and functionality of the site.
    • Develop social media strategy and execute accordingly.
    • Manage and configure installation of Facebook App photo contest.
    • Prepare and deliver monthly Social Management & SEO repots for internal operating company clients.
    • Monitor, analyze and present a monthly reports for operating company SEO, Social Management, Online Reputation Monitoring & Google Analytics / Keywords Proven ability to combine conceptual.
    • Manage to handle SEO content strategy to increase traffic and conversion.
    • Prepare story board plan, concept and layout for motion graphic project.
    • Create and deliver motion graphics in various media including web, mobile etc.
    • Manage and handle TVC, edit raw footage, company corporate video.
    • Create and manage 3D exhibition stand & branding layout for client presentation.
    • Experience in photography.

    • Translating a client's marketing or informational content into a functional website. Mapping or outlining a website's structural content.
    • Creating or editing images and graphics for website use.
    • Creating templates of approved website layout, Coding website using HTML.
    • Coordinating with programmers for specialized scripts.
    • Creating verbal content for the website or using approved content from the client.
    • Integrating verbal content with site design for final product. Posting completed site to internet server using FTP software.
    • Making changes to the site directed by client.
    • Submitting completed site to search engines.
    • Knowledge of flash animations using scripted effects.
    • Designs, create and provides media contents for mobile platform given specific directions within datelines.
    • Design online applications, mobile apps, user interfaces (UI) and websites.
    • Create a clean, crisp, modern designs whilst understanding current usability and design trends.
    • Create a comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility, membership and traffic across all XYZ brands.
    • Implement and manage social media programs. Monitor trends in social media tools, trends and applications.
    • Measure the impact of social media on the overall marketing efforts.
    • Produce dynamic multi-media presentations as well as supporting print materials for client meetings and new business proposals.
    • Prepare designs for print, exhibit graphics, and/or environmental graphics.
    • Provides story boarding for corporate video projects approval and then proceed the actual video production.

    • Conceptualize, Layout & Designs of all Airlines (Commercial/Private) in-flight products from A-Z.
    • Meeting with a client and account manager to discuss the business objectives and requirements of the job.
    • Able to work in our expanding Communications team, managing projects/deadlines and producing compelling, photorealistic 3D renderings, animation and photo composites for our clients satisfaction.
    • Interpreting the client's business needs and developing a concept to suit their purpose.
    • Estimating the time required to complete the work and providing quotes for clients.
    • Developing design briefs by gathering information and data through research and to produce creative new ideas and concepts.
    • Handle and manage designs for presenting finalized ideas and concepts to clients or account managers, proofreading to produce accurate and high-quality work, Brainstorming and contributing ideas and design artwork to the overall brief.
    • Supervise and create interactive websites using different type of media software’s from scratch to final.
    • Develops creative ideas and concepts, choosing the appropriate media and style to meet the client's objectives.

    • Manage and supervise the production design solutions to communicate the clients’ needs with a high visual impact. Handling graphic design solutions required for a huge variety of products and activities, such as websites, advertising collaterals, magazines, brochures, annual reports, posters, flyers, product packaging, exhibition displays, corporate identity and large formatting design.
    • Working to a brief agreed with the client ideas and come up with new concepts with creative styles to meet the clients’ objective.
    • Supervise the work distribution time frame to the designers to meet their deadlines.
    • Develop a creative conceptualization and artistic ability in the field of designing.
    • Maintain and create a company marketing materials.
    • Refine and improve the production system of developing quality products for the clients.
    • Build & work with outsourcing suppliers as needed to accomplish and complete projects.
    • Manage communication flows to / from clients. Supervise and handle the website development and design, strategy session participation and coordination, minute taking for production meetings.
    • Set a meeting with a clients or account managers to discuss the business objective and requirements of the job.
    • Manage a brief brainstorming to produce a creative new ideas and concepts.

    • Leads & manage the day to day operations of the design production team with responsibility for key performance goals and measurements.
    • Prioritizes incoming work against strategic and tactical goals.
    • Provide hands on design for high profile, revenue critical projects.
    • Manage the effectiveness of the design and design production group through good organization and resource planning.
    • Develop design standards, guidelines, and best practices.
    • Identifies and/or executes dynamic new concepts, formats and design.
    • Leads and advises on new technology trends.
    • Supports and adheres to branding guidelines and initiatives.
    • Participates in planning marketing services design budgets, spending and cost containment.
    • Ensures on-time delivery of design projects.

    • Conceptualize designs and layout of a complete set of gift items with packaging.
    • Handling and design of fixtures and modules standee of a product.
    • Supervise the installation of the modules from the store.
    • Handling and Conceptualize, of all indoor & outdoor printing & packaging materials.
    • Make a flash presentation of all gift items proposal to the client.

    • Change or rotate window displays, interior display areas, or signage to reflect changes in inventory or promotion.
    • Arrange properties, furniture, merchandise, backdrops, or other accessories, as shown in prepared sketches.
    • Plan commercial displays to entice and appeal to customers.
    • Place prices or descriptive signs on backdrops, fixtures, merchandise, or floor.
    • Take photographs of displays or signage.
    • Use computers to produce signage.
    • Dress mannequins for displays.
    • Develop ideas or plans for merchandise displays or window decorations.

    • Creating/visualizing an idea and producing a design by hand or using computer-aided design.
    • Keeping up to date with emerging fashion trends as well as general trends relating to fabrics, colors and shapes.
    • Planning and developing ranges.
    • Understanding design from a technical perspective, i.e. producing patterns, technical specifications for designs.
    • Sourcing, selecting and buying fabrics, and incorporate the idea to the design.
    • Adapting existing designs for mass production.
    • Handling and maintain the new concepts of the store Interiors and displays.
    • Handling branded teens shirts design collections in fashionable Wear outlook.
    • Manage all indoor advertising materials such as: poster, fliers, photographic banner, print ads, mailers, press release, shopping bag design etc.
    • Working with others in the design team, such as buyers and forecasters, to develop products to meet a brief.

    • Handling and Conceptualize, of all indoor & outdoor printing & packaging materials.
    • Handling & Supervise all type of printing production.

    • Handling and conceptualize window display as well as interior display (Adult and Kids).
    • Manage regional installation of Giordano window display store.
    • Concept, design of outdoor & indoor printing materials such as: Billboard, Front lit & Backlit, Poster, Flyers, Hang Tags, Print Ads.
    • Handling & coordinate with printing suppliers.
    • Handling & supervise all advertising materials in one (1) campaign.

  • Computer Skills

    SOFTWARES:

    1. Adobe: CC Photosop, CC Illustrator, CC Flash, CC After Effects, CC Dreamweaver, CC In-Design
    2. Macromedia Freehand
    3. Autodesk 3D Max 2014
    4. MS Office 2010
  • Seminars

    1. Basic Adobe Suites, (DPSI Makati, Philippines)
    2. Basic Web Design & Development, (Interface Computer College, Philippines)
    3. Autodesk 3D Max Basic & Advanced, (Emirates Learning Center, Dubai – UAE)
  • Education

    1. PRIMARY: San Sebastian College
    2. SECONDARY: San Sebastian College
    3. COLLEGE: Far Eastern University
      • DEGREE: BS in Fine Arts, Major in Advertising
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